Bán hàng trên Tik Tok có tạo ra lợi nhuận?

Bán hàng trên Tik Tok, Facebook, Instagram, cái nào có lợi nhuận nhiều hơn? Chúng ta cùng xem qua những số liệu dưới đây nhé.

Thị trường phát triển, đang còn ít đối thủ

Mạng xã hội Tik Tok đang nổi lên như diều gặp gió. Tik Tok đã trở thành ứng dụng phổ biến nhất đối với thế hệ Z tại Việt Nam, vượt qua cả Facebook, Messenger, Instagram và Youtube. Đã có hơn 500 triệu lượt tải xuống trên thế giới và vài trăm ngàn lượt tìm kiếm cho từ khóa Tik Tok tại Việt Nam. Đọc thêm

bán hàng trên tik tok
Lượng tìm kiếm về Tik Tok tăng đột biến

Thêm vào đó, chưa có nhiều nhà bán hàng cạnh tranh trên mạng xã hội này. Lý do nằm ở sự phát triển vượt bậc của Tik Tok chỉ trong vài tháng nay.

Thị trường phát triển, ít đối thủ cạnh tranh. Đó là 2 yếu tố đang tạo cơ hội rất lớn cho các nhà bán hàng. Chỉ những ai nhìn ra trước, đi trước, mới dành thắng lợi.

Nội dung bạn đăng sẽ dễ dàng tiếp cận khách hàng. Không như Facebook, mạng xã hội đã bị bão hòa. Quá nhiều đối thủ cạnh tranh, quá nhiều nội dung. Kết quả là nội dung của bạn không thể hiển thị tới người dùng. Còn nội dung bạn đăng khi bán hàng trên Tik Tok, sẽ dễ dàng được hiển thị.

Ví dụ, 1 trang Facbook 1000 like, đăng bài chỉ hiển thị cho 10 người. Còn 1 tài khoản Tik Tok 1000 follower, đăng video hiển thị cho trên 100 người.

Ví dụ khác, giá 1 lượt hiển thị khi quảng cáo Facebook là 50 đồng. Còn giá trị trung bình 1 lượt hiển thị trên Tik Tok chỉ khoảng 1 đồng.

Cách bán hàng trên Tik Tok

Bạn có thể bán rất nhiều mặt hàng trên Tik Tok. Đồ ăn, quần áo, mỹ phẩm, phụ kiệm, đồ handmade, sản phẩm theo trend. Hoặc bạn có thể quảng bá thương hiệu cho tất cả loại hình sản phẩm và dịch vụ.

bán hàng trên tik tok
Bán quần áo trên Tik Tok

Sau khi đăng ký tài khoản Tik Tok, bạn phải nuôi nó. Giống như bất kỳ tài khoản khác như Facebook, Instagram hay Youtube. Bạn phải biết quay video thu hút, và điều đó cũng dễ thôi. Các bạn trẻ sinh năm nhỏ hơn 2000 còn làm được. Hiện giờ có nhiều ứng dụng hỗ trợ quay video lắm. Mặt khác, bạn cũng phải rất am hiểu về sản phẩm và đối tượng mình đang bán.

Để thu hút follower, bạn cũng cần kiến thức về marketing. Đi theo trend được Tik Tok đưa ra tại hashtag cũng là một cách. Nếu thị trường quá rộng, không đủ kinh phí, bạn có thể tấn công vào thị trường ngách. Ví dụ: đồng hồ nam G-shock, giày búp bê, vân vân. Hoặc bạn có thể tấn công vào từng khu vực địa điểm, như quận 3 thành phố Hồ Chí Minh. Kết hợp thêm với các yếu tố tặng quà offline tại shop, vân vân. Một cách phổ biến khác là dựa vào hashtag để nhắm vào từng nhóm đối tượng khách hàng.

bán hàng trên tik tok
Bán mỹ phẩm trên Tik Tok

Làm video trong 15 giây thật thu hút. Tập trung gây thu hút và tò mò trong 3 giây đầu tiên. Đừng quên các call-to-action như follow, like, bình luận, share, gắn link tới website, hoặc kêu gọi tới cửa hàng. Còn về mặt số lượng video, cứ 10 video thì có 8 video giải trí, 2 video bán hàng là hợp lý.

Yếu tố quyết định thành công

Yếu tố quyết định thành công chính là thời gian. Bạn càng đầu tư tài khoản Tik Tok sớm bao nhiêu, bạn càng thu về lợi nhuận bấy nhiêu. Đầu tư để thu hút follower, đầu tư về nội dung video. Nếu bạn là nhà bán hàng cá nhân, không đủ thời gian, bạn nên tham khảo thêm dịch vụ mua tài khoản Tik Tok có sẵn nhiều follower. Và dành toàn bộ thời gian còn lại để đầu tư về nội dung video.

Tik Tok thật sự đang phát triển rất nhanh chóng. Hãy mau bắt lấy cơ hội này để bán hàng trên Tik Tok. Mong rằng những nội dung trên sẽ giúp bạn có đầy đủ kiến thức để bán hàng thành công trên mạng xã hội này.

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